- Everyone knows Shaq, 36, the basketball star, a figure of towering numbers: 7 foot 1, 325 pounds, 14-time All-Star and 4-time nba champion, $20 million last year from the Miami Heat and the Phoenix Suns–a cumulative $250 million in his 16-year career, more than any other
 athlete in the history of team sports. (0)
- You see his playful side in the one-of-a-kind model Shaq commissions to hype his brand around the nba’s annual All-Star weekend–including a shoe phone, a camera shoe and a remote-controlled car shoe. (0)
- With $1.2 billion in annual sales, he adds, China is the world’s second-largest market for basketball shoes (basketball is the most popular sport among its 400 million kids). (0)
- This year the two lines should sell 7 million pairs–four and a half times the number that Nike (nyse: NKE – news – people ) will sell of LeBron James’ $140 signature brand–and gross $100 million in wholesale revenue. (0)
- Less than a year after the showdown, he came out with the first of two low-cost sneaker brands, dubbed Shaq; the Dunkman shoe followed five years later in 2001. (0)
- But last year’s 20% drop in the $2.5 billion U.S. basketball shoe market–and a further 20% decline expected this year, according to SportsOneSource, a sports marketing research firm–has hit the lower end, too. (0)
- Retaining ownership of his brand, O’Neal signed an agreement with ACI International, a Los Angeles distributor and marketer of Chinese-made-footwear labels like la Gear. (0)
- O’Neal has two years and $40 million left on his current playing contract, which he plans to see through. (0)
- “I give them styles that look like $150 shoes,” says O’Neal. Steven Jackson, ACI’s chief executive, contends there is little difference in materials or performance between a $40 and a $140 sneaker, and says that in tests Dunkman sneakers match up well against high-priced Nikes. (0)
- His biggest sponsor was Reebok: a $3-million-a-year deal to promote the Shaq Attaq line (which retailed for $135). (0)
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